AC & Refrigeration Social Media Content Calendar

What a good one includes

• A balanced mix of seasonal prompts, such as pre-summer AC tune-ups and commercial refrigeration winter prep, to ensure your services remain relevant year-round.
• High-converting, pre-written captions that explain complex HVAC issues in simple, customer-friendly language with clear calls to action.
• Trust-building prompts that highlight your certifications, local community involvement, and real customer testimonials.
• Educational "how-to" tips, like how to change an air filter or spot a refrigerant leak, that establish your authority.
• Strategic promotional offers timed around shoulder seasons when business naturally slows down.
• Visual suggestions for photo and video posts, including "before and after" condenser cleanings and daily technician diaries.

Common mistakes to avoid

• Posting only when business is slow, which prevents you from building the consistent online presence needed to stay top-of-mind.
• Using overly technical jargon about compressors or SEER ratings that confuses homeowners rather than educating them.
• Failing to include a direct way to book, like a link to your online scheduler or a clear phone number, on every single promotional post.
• Relying entirely on boring stock photos of air conditioners instead of showing real photos of your team and local service trucks.

Frequently asked questions