Advocacy Campaign Feasibility Study

What a good one includes

• A comprehensive political climate analysis assessing current legislative windows, policymaker appetites, and upcoming electoral cycles.
• A detailed stakeholder and ally map identifying key influencers, potential coalition partners, and community gatekeepers.
• An in-depth opposition profile outlining the counter-arguments, resources, and likely strategies of your target detractors.
• An internal resource audit evaluating your organization's staffing, funding, technology, and volunteer mobilization capacity.
• A structured risk assessment matrix detailing legal, reputational, and financial vulnerabilities along with mitigation strategies.
• A definitive go/no-go recommendation paired with alternative strategic pathways if the original plan proves unviable.

Common mistakes to avoid

• Confusing public echo chambers or social media enthusiasm with broad-based legislative or community support.
• Underestimating the financial resources, strategic depth, and political influence of opposing interest groups.
• Overestimating internal staff capacity and assuming volunteers can sustain a long-term campaign without dedicated management.
• Ignoring the strict legislative calendars and electoral timelines that dictate when policy changes are actually possible.

Frequently asked questions