Alumni Association Partnership Agreement

What a good one includes

• Clear statements defining the collaborative goals and how they align with the faith-based or community values of the alumni association.
• A detailed breakdown of sponsorships, revenue-sharing models from affinity programs, or in-kind donations, including payment schedules.
• Strict guidelines on how alumni contact information is stored and protected, explicitly prohibiting unauthorized marketing or third-party data sales.
• Specific permissions and limitations on how the partner can use the alumni association’s logo, name, and spiritual or community insignias.
• A clear division of labor specifying who manages event logistics, marketing outreach, and administrative reporting for the partnership.
• The exact duration of the agreement and a clear, respectful exit strategy if the partnership no longer serves the community's best interests.

Common mistakes to avoid

• Handing over member directories or email lists directly to partners without setting strict boundaries, which quickly erodes community trust.
• Relying on verbal agreements regarding revenue splits or event sponsorship payouts, leading to avoidable misunderstandings down the road.
• Omitting a character or morals clause that allows the association to dissolve the partnership if the sponsor behaves in a way that contradicts the community's core beliefs.
• Forgetting to specify who owns newly co-created marketing materials, event concepts, or digital resources developed during the collaboration.

Frequently asked questions