Brand Names and Identity Concepts for Artists & Makers

What a good one includes

• A diverse selection of name options categorized by style, such as descriptive, abstract, or narrative-driven names.
• Compelling taglines for each name option that clearly communicate your artistic medium and brand philosophy.
• A thorough digital availability check confirming available domain names and matching social media handles for each concept.
• A brief visual or sensory association guide explaining how each name fits your specific medium and creative aesthetic.
• A preliminary trademark and search engine conflict check to ensure your chosen name is legally safe to use.
• A short brand narrative for each concept detailing the origin story and emotional impact of the name.

Common mistakes to avoid

• Choosing a name that is too narrow, which limits your ability to expand your product line or try new artistic mediums in the future.
• Falling in love with a name before checking if the matching dot-com domain or social media handles are actually available.
• Selecting a name that is difficult for customers to spell, pronounce, or search for online.
• Using overly generic art terms that get completely lost in search engine results and fail to distinguish you from competitors.

Frequently asked questions