Client Pre-Shoot Preparation Guide

What a good one includes

• Specific wardrobe styling principles, including flattering color palettes, advice on textures, and what patterns or logos to avoid.
• Clear grooming timelines detailing when to get hair cut, how to manage skin prep, and reminders for clean, neutral nails.
• Precise day-of logistics, such as the exact studio or location address, parking instructions, and contact details for last-minute emergencies.
• A handy packing list of essentials for the client to bring, like touch-up makeup, hairspray, extra undergarments, and comfortable slip-on shoes.
• A breakdown of the shoot-day timeline so clients know exactly how long hair and makeup, shooting, and outfit changes will take.
• Reassuring guidance on posing and expression to ease camera anxiety and assure them that you will direct their movements.

Common mistakes to avoid

• Overwhelming clients with too much dense text instead of using clean bullet points, visual icons, and concise paragraphs.
• Giving vague wardrobe advice like "wear something nice" instead of providing actionable color, fit, and style recommendations that match your creative aesthetic.
• Neglecting to mention critical undergarment choices, resulting in visible bra straps, incorrect sock colors, or distracting lines in the final images.
• Omitting clear day-of contact protocols, which leads to frantic, stressful phone calls if a client gets lost or delayed on their way to the location.

Frequently asked questions