Client Recommendation Letter for Digital Agencies

What a good one includes

• A clear opening statement defining the duration and scope of the digital agency's engagement with the client's business.
• A brief description of the technical or strategic problem the agency was hired to solve, such as outdated infrastructure or declining conversion rates.
• Concrete details on the exact services delivered, highlighting the team's technical expertise, agility, and project management style.
• Hard data demonstrating the project's success, such as a percentage increase in site speed, a rise in user engagement, or revenue growth.
• A personal reflection on the agency's communication, reliability, and collaborative spirit during times of high pressure.
• An explicit, enthusiastic recommendation urging other technology buyers to partner with the agency for similar initiatives.

Common mistakes to avoid

• Writing a generic letter of praise that fails to mention specific technical challenges or project milestones.
• Omitting hard metrics and relying instead on vague adjectives like "great," "fast," or "helpful" to describe the outcomes.
• Drafting a letter that is overly long and unfocused rather than keeping it to a concise, high-impact single page.
• Neglecting to put the letter on the client's official company letterhead, which diminishes its professional credibility and authenticity.

Frequently asked questions