Client Recommendation Letter for Print & Branding Shops

What a good one includes

• A clear opening statement from the client establishing the duration and nature of their working relationship with your print shop.
• Specific praise regarding the physical quality of the print assets, noting details like color accuracy, material selection, and finishing techniques.
• A concrete example of how your shop successfully met a high-pressure deadline or solved a complex branding challenge.
• Mention of your team’s customer service, responsiveness, and collaborative approach during the project planning phases.
• Evidence of how your branding materials positively impacted the client's campaign, event, or overall brand recognition.
• An explicit, enthusiastic recommendation urging other businesses to partner with your shop for their print and branding needs.

Common mistakes to avoid

• Using overly generic praise that could apply to any print vendor instead of detailing your specific strengths in branding and production.
• Failing to mention the specific types of projects completed, leaving prospective partners guessing about your actual capabilities and equipment range.
• Writing a letter that sounds like it was drafted entirely by the print shop itself rather than reflecting the client's authentic voice and perspective.
• Omitting clear client contact information or a formal signature, which can make the recommendation seem fabricated or outdated to corporate procurement teams.

Frequently asked questions