Collaborative Campaign Launch Checklist

What a good one includes

• A section defining shared campaign goals, such as target applicant volume, employer sign-ups, and expected revenue targets.
• A clear service-level agreement outlining how and when marketing-qualified talent or employer leads are routed to recruiters or account executives.
• Pre-drafted cold outreach scripts, candidate qualification questions, and employer pitch decks tailored specifically to this campaign’s theme.
• A unified value proposition cheat sheet so both teams describe the career event, job board feature, or hiring service identically.
• A technical readiness validation step to ensure CRM tracking codes, lead capture forms, and UTM parameters are functioning perfectly.
• Scheduled, brief sync sessions during the campaign's active run to share candidate feedback or employer objections in real-time.

Common mistakes to avoid

• Building the campaign checklist entirely within marketing without getting input or commitment from the front-line recruitment or sales teams who talk to employers daily.
• Focusing heavily on attracting employer leads while neglecting the candidate preparation steps, resulting in a shortage of qualified talent when employers sign up.
• Failing to assign specific team members to follow up on inbound inquiries, leading to highly qualified employers or top-tier candidates waiting days for a response.
• Launching the campaign without training the sales team on how to use the marketing collateral, causing them to pitch outdated packages or miss key promotional selling points.

Frequently asked questions