Commission and Services Pricing Guide

What a good one includes

• A clear breakdown of service tiers, such as basic, standard, and premium packages, showing what marketing and staging services are included in each.
• A visual flowchart or graphic illustrating how the commission is split between the buyer's and seller's agents to demystify where the money goes.
• An menu of à la carte services with flat fees, such as professional drone photography, 3D home tours, or extended staging, for clients wanting customization.
• A comprehensive checklist of behind-the-scenes tasks you perform, including compliance checks, showing coordination, and contract negotiation.
• A brief FAQ section within the guide addressing common objections, such as why commission rates are non-negotiable or how dual agency works.
• A brief case study or testimonial highlighting a past client who secured a higher sale price due to your premium marketing package.

Common mistakes to avoid

• Displaying commission rates without listing the corresponding marketing expenses you cover out of pocket, which makes your fee look like pure profit.
• Using overly complex legal jargon to explain fee splits and cooperative compensation instead of using simple, client-friendly terms.
• Failing to outline your policy on dual agency or transaction brokerage fees, which can lead to unexpected disputes later in the transaction.
• Presenting a rigid, one-size-fits-all pricing model that doesn't account for unique property types or varying client support needs.

Frequently asked questions