Trustur AI
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Trustur AI
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Done for you in 5 minutes.
Walk away with a professional, personalized pricing guide and rate card tailored to your social media metrics and niche. You will get clear baseline rates, package deal ideas, and a pitch template to confidently negotiate with brands.
5 minutes · Get one month for $19.99 · Already have an account? Sign in ›
As a creative, pitching brands or responding to inbound inquiries without a professional rate card is stressful. You often end up underpricing your worth or scrambling to put a number together on the spot. This custom brand partnership pricing guide and rate card is a strategic, polished document built specifically around your unique metrics, engagement rate, and niche. You need this when you start getting regular sponsor inquiries, want to proactively pitch your dream brands, or feel like your current rates do not reflect the actual value of your work. A great rate card does not just list flat numbers; it strategically packages your services—like pairing an Instagram Reel with a newsletter feature—while clearly defining terms like usage rights and whitelisting. By laying out clear baseline rates and creative packages, this asset serves as your silent negotiator, projecting confidence and professionalism. Having this ready means you stop leaving money on the table and start building sustainable, high-paying brand partnerships.
Establish your baseline rate by combining your hourly production cost with a flat fee based on your average views or impressions, typically aiming for a $20 to $35 CPM (cost per thousand views). You should then adjust this number upward if your audience is highly niche or if the content requires advanced editing or prop costs.
Keep your specific rates off your public website and media kit, sharing them instead upon direct inquiry once you understand the brand's budget and scope. This allows you to tailor your pricing to their specific needs, such as usage rights or exclusivity, rather than locking yourself into a rigid price too early.
Organic reach rates cover the cost of creating content and posting it to your own followers, whereas usage rights grant the brand permission to use your content for their own paid advertising or social channels. You should always charge an additional licensing fee, usually 20% to 50% of the base creation fee per month, for these extended usage rights.
Focus your pitch on high engagement rates, niche community trust, and the high production quality of your content rather than sheer follower numbers. Position yourself as a cost-effective content creator who can deliver highly targeted, authentic results and ready-to-use creative assets for their own social channels.
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