Custom Business Names for Writers and Authors

What a good one includes

• A curated selection of primary business or imprint names categorized by thematic style, such as classic, modern, or whimsical.
• Distinct, genre-aligned taglines for each name option that immediately communicate your narrative focus to potential readers.
• A brief narrative or history behind each name, explaining how it connects to your writing identity and values.
• A preliminary check confirming that matching domain names and major social media handles are available for registration.
• Suggestions for color palettes, typography styles, and imagery concepts that naturally pair with each name option.
• A basic check of trademark databases to ensure the proposed names do not conflict with existing major publishing brands.

Common mistakes to avoid

• Choosing a name that is too hyper-specific to your first book, which limits your ability to write in different genres later.
• Opting for overly complex, archaic, or hard-to-spell words that make it difficult for readers to search for you online.
• Selecting a highly generic name that gets completely buried in Google search results by established brands.
• Falling in love with a name and printing it on promotional materials before checking if someone else already owns the trademark in the publishing class.

Frequently asked questions