Drafted Affidavit for Sales and Marketing Claims

What a good one includes

• Your full legal name, professional title, and a statement confirming you have personal, first-hand knowledge of the stated outcomes.
• The exact start and end dates of the campaigns or employment period during which the sales and marketing outcomes occurred.
• Verifiable, quantified results, such as conversion rates, total revenue generated, ad spend managed, or customer acquisition costs.
• Direct references to supporting evidence, such as CRM screenshots, Google Analytics exports, or audited financial reports.
• A brief explanation of the tracking methodology used to ensure the metrics were calculated accurately and transparently.
• Standard legal phrasing stating the testimony is given under oath and penalty of perjury, followed by a formal notary public block.

Common mistakes to avoid

• Relying on approximations rather than precise, audit-ready figures, which undermines the legal credibility of the entire document.
• Failing to distinguish your specific individual contribution from the wider team's work, which can lead to accusations of misrepresentation.
• Signing the document beforehand instead of signing it in the physical or virtual presence of a licensed notary public.
• Exposing sensitive internal company metrics without authorization, which can violate non-disclosure agreements and invite legal action from past employers.

Frequently asked questions