Influencer & Brand Collaboration Agreement

What a good one includes

• A highly detailed scope of work that specifies the exact format, quantity, and platform hosting requirements for every single piece of deliverables.
• A clear exclusivity clause that outlines the precise competitor brands you are restricted from working with and the exact duration of that restriction.
• A usage rights section defining exactly where, how, and for how long the brand can use your content, including whether they have paid advertising rights.
• Explicit payment terms including the rate, payment schedule, accepted payment methods, and automatic late fees for delayed invoices.
• A structured approval workflow detailing how many rounds of revisions are included and the turnaround time required for brand feedback.
• A cancellation policy that secures a partial or full kill fee if the brand cancels the campaign after you have started working on the assets.
• An FTC compliance clause confirming that both parties will adhere to endorsement guidelines, explicitly stating who is responsible for ensuring disclosure hashtags are visible.

Common mistakes to avoid

• Agreeing to hand over content ownership in perpetuity, which prevents you from licensing that same content or charging a recurring renewal fee.
• Leaving deliverables open to interpretation, allowing brands to demand extra stories, edits, or platform cross-posting without additional compensation.
• Accepting long payment windows like Net 60 or Net 90 without a penalty clause for late payments, leaving you chasing money for months.
• Signing overly broad exclusivity clauses that prevent you from working with any brand in a massive category, such as all beauty brands, rather than specific direct competitors.

Frequently asked questions