Influencer Campaign & Content Launch Checklist

To comply with FTC rules, ensure the disclosure is placed before the 'more' button in text captions and is easily readable on all mobile devices. For video content, the disclosure must be superimposed on the screen long enough to be read, or spoken aloud during the audio track. Avoid ambiguous terms like 'collab' or 'sp' in favor of clear, unavoidable labels like 'Ad' or 'Sponsored'.

Safe zones are the areas of a mobile screen that remain unobstructed by a social media platform’s user interface, such as like buttons, profile icons, and captions. If you place logos, callouts, or captions outside these zones, they will be cut off or covered when published. Using a template overlay during the editing process prevents these visual elements from being hidden.

Yes, trending audio that is available for personal accounts is often not licensed for commercial or sponsored brand campaigns. You must either use royalty-free tracks from the platform's commercial library, secure a direct sync license, or have your creators use pre-cleared brand assets. Using unlicensed commercial music can result in immediate video takedowns or copyright strikes against both the creator and the brand.

Establish a strict draft-submission window at least three business days before the scheduled live date to review edits without rushing. If a critical issue is discovered after upload, use the platform's native replacement tools if available, or have the creator temporarily set the video to private rather than deleting it outright to preserve early engagement metrics.