Local Real Estate Market Trend Summary

What a good one includes

• A clear comparison of the current median sales price against the previous quarter and the previous year to establish clear value trends.
• The average days on market metric to show clients how quickly properties are moving and help them gauge buyer urgency.
• An inventory supply indicator, measured in months, to clearly define whether the local market currently favors buyers or sellers.
• The average list-to-sale price ratio to illustrate how much negotiating power buyers have and whether bidding wars are common.
• High-quality, easy-to-read charts or graphs that visually map out inventory and price changes over the last twelve months.
• A brief, plain-language narrative explaining how local factors, like school district updates or new zoning laws, are driving these specific numbers.

Common mistakes to avoid

• Overwhelming clients with raw spreadsheets and dense MLS data dumps without translating what those numbers actually mean for their bottom line.
• Using broad, city-wide or national statistics that fail to reflect the hyper-local dynamics of specific neighborhoods or school zones.
• Neglecting to update the data monthly, which leads to outdated advice in a rapidly shifting interest rate environment.
• Focusing purely on past historical data without providing forward-looking guidance on how upcoming seasonal inventory shifts will affect future transactions.

Frequently asked questions