Trustur AI
Sign in →
Trustur AI
Sign in →
Done for you in 5 minutes.
Walk away with a customized, professional pricing structure and rate card for your IT support business. This guide defines your service tiers, managed packages, and hourly rates so you can quote clients with absolute confidence.
5 minutes · Get one month for $19.99 · Already have an account? Sign in ›
Pricing your managed IT services shouldn't feel like a guessing game or an exercise in hope. Whether you are launching a new MSP or refining your existing agency's offerings, having a clear, structured pricing guide and rate sheet is what separates struggling tech shops from highly profitable enterprises. You need this document the moment you find yourself discounting on the fly during sales calls or realizing your margins are eaten up by unexpected client demands. A great pricing guide clearly maps your value, defining exactly what is included in your silver, gold, or platinum tiers and what triggers an out-of-scope hourly charge. It protects your time, ensures your technicians are funded, and gives your prospects the transparency they need to sign contracts quickly. By establishing these boundaries upfront, you shift the conversation from how much you cost per hour to how much value you bring to your client's business operations.
Per-user pricing is the industry standard because it aligns perfectly with modern cloud-based workforces where one employee uses multiple devices. It simplifies billing for the client and allows you to easily scale your rates as their team grows. Per-device pricing should be reserved for legacy environments with shared workstations or specific IoT setups.
A healthy MSP should target a gross margin of 60% to 70% on service delivery and a net profit margin of 15% to 25%. Maintaining these margins ensures you can reinvest in enterprise-grade tools, pay competitive salaries to skilled technicians, and weather economic downturns.
You must restrict 24/7 support to your highest pricing tier or offer it as a premium, standalone add-on with a dedicated surcharge. Standard support should have strictly defined business hours, with any after-hours emergencies billed at double your standard hourly rate.
Major hardware migrations, office moves, and brand-new software implementations must always be treated as separate, out-of-scope projects. Standard monthly agreements should only cover the ongoing maintenance, monitoring, and troubleshooting of existing infrastructure.
Start this skill and Trustur handles the rest, start to finish.
Start this skill