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Receive a clear, actionable analysis of your masonry business's financial health, operations, and growth opportunities.
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Running a masonry business is hard, physical work, but the hardest part is often managing what happens off the job site. A Masonry Business Performance Assessment is a comprehensive diagnostic tool designed to look under the hood of your contracting business. You typically need this when you're booked months in advance but still struggling with cash flow, looking to transition from field worker to full-time estimator, or planning to scale your crew. A high-quality assessment doesn't just hand you a stack of confusing financial spreadsheets; it translates your numbers into real-world masonry terms. It evaluates your bidding accuracy, crew productivity, equipment overhead, and seasonal cash reserves. By looking at your business through both a financial and operational lens, a great assessment gives you a clear, step-by-step roadmap to increase your profit margins, stabilize your income during the winter slow season, and confidently reclaim your evenings and weekends.
To find your true hourly cost, you must add the hourly base wage to the total cost of payroll taxes, workers' compensation insurance, benefits, and paid time off. This combined total is your labor burden, which should be divided by the actual billable hours worked on-site to find the true cost of their production time.
A healthy residential masonry business should aim for a gross profit margin between 35% and 45% on individual projects. After accounting for administrative overhead, vehicle costs, licensing, and marketing, your net profit margin should land between 10% and 15%.
Standard brick masonry requires adding a 5% to 10% waste factor to your material takeoff to account for cutting and breakage. For natural veneer stone or irregular flagstone, increase this waste factor to 15% or 20% to cover the extra trimming and selection required for a proper fit.
You should bid jobs using a detailed unit-price estimate by the square foot or per brick, but cross-reference this against your daily crew cost to ensure you meet your daily minimum revenue target. Charging strictly by the square foot without factoring in difficult site access, complex patterns, or extensive setup time will quickly erode your profit margins on challenging properties.
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