Maternity and Midwifery Practice Introduction Letter

What a good one includes

• A warm, clear statement of your practice's core philosophy regarding physiological birth, informed consent, and holistic maternal care.
• Your professional credentials, certifications, state licenses, and any specialized training like VBAC support or water birth.
• A detailed menu of your services, including prenatal care, home or birth center delivery, postpartum home visits, and lactation consulting.
• Specific details regarding your service area boundaries, clinic location, and accepted insurance or payment structures.
• A clear explanation of your collaborative transfer protocols with local hospitals to demonstrate your commitment to client safety.
• Explicit instructions on how local providers can easily refer patients or how families can schedule an initial consultation.

Common mistakes to avoid

• Using overly dense clinical jargon that alienates expectant families or non-medical community partners.
• Sounding adversarial toward hospital-based medical care instead of emphasizing a collaborative, safe integration for client transfers.
• Forgetting to include practical logistical details like your exact geographic service radius or contact methods.
• Sending a generic, identical letter to both medical doctors and local doulas instead of tailoring the tone for each audience.

Frequently asked questions