Maternity and Midwifery Service Descriptions

What a good one includes

• A clear, heartfelt statement of your birth philosophy that aligns with your approach, whether that centers on natural physiological birth, medical collaboration, or holistic family support.
• A detailed breakdown of exactly what is included in each package, such as the number of prenatal visits, continuous labor support hours, and postpartum check-ins.
• Clear instructions on how and when clients can reach you, including your on-call window and preferred boundaries for non-urgent questions.
• Transparent pricing or investment ranges, along with accepted payment plans and insurance or HSA/FSA reimbursement compatibility to reduce financial friction.
• A brief mention of your credentials, certifications, or specific training—such as spinning babies or lactation support—to establish immediate professional credibility.
• A welcoming call to action that guides parents to the next steps, whether that is booking a free chemistry call or filling out an intake form.

Common mistakes to avoid

• Overloading the description with overly clinical jargon that distances you from the warm, human connection expecting parents are searching for.
• Being vague about what is not included, which can lead to boundary confusion regarding late-night texts or postpartum hours.
• Neglecting to define your on-call availability, leaving parents anxious about whether you will actually be present when active labor begins.
• Using a clinical or detached tone that fails to reflect the nurturing, supportive atmosphere of your physical practice.

Frequently asked questions