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A comprehensive feasibility report analyzing your proposed bar or pub concept, target demographics, local competition, and preliminary financial viability. Walk away with a clear, data-driven roadmap to determine if your hospitality venture is viable before investing capital.
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Opening a new bar or pub is a thrilling dream, but it is also one of the highest-risk ventures in the hospitality industry. A feasibility study is your ultimate reality check before you lease a space, buy expensive kitchen equipment, or apply for a liquor license. This comprehensive report looks beyond the excitement of your signature cocktail menu to analyze the cold, hard data of your local market, demographic spending habits, and foot traffic patterns. A great feasibility study doesn't just tell you if your concept will work; it tells you exactly under what conditions it will thrive. It bridges the gap between your creative hospitality vision and the practical financial realities of rent, labor, and beverage costs. By laying out realistic start-up budgets, break-even points, and competitive analyses, this document becomes your shield against costly mistakes and your most powerful tool when pitching to landlords and potential investors.
On average, building out a new bar ranges from $150 to $300 per square foot, depending on the condition of the space and plumbing requirements. If you are retrofitting an existing restaurant, costs are significantly lower than converting a raw retail space from scratch. You should budget an additional 15% contingency fund for unexpected permitting and construction delays.
A healthy beverage cost of goods sold is between 18% and 24%, with draft beer sitting around 20% and liquor costs slightly lower at 15% to 18%. Food costs generally run higher, usually targeting 28% to 32% of food sales. Keeping your combined prime cost—liquor, food, and labor—under 60% is essential for long-term viability.
A thorough feasibility study takes between four to six weeks to complete. This timeframe allows for accurate primary market research, foot-traffic observations at different times of the week, and local municipal zoning verification.
Yes, sophisticated landlords and commercial lenders require a detailed feasibility study or a business plan containing these exact feasibility metrics. Showing a rigorous analysis of your target market and a realistic path to profitability proves you are a low-risk tenant and borrower.
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