Podcast & Broadcast Business Health Audit Report

What a good one includes

• A deep-dive analysis of listener drop-off points and growth velocity across different platforms to pinpoint where you are losing your audience.
• An objective assessment of your current revenue channels, including CPM sponsorships, premium subscriptions, and merchandise, compared to industry benchmarks.
• A step-by-step breakdown of your pre-production, editing, and distribution processes to reveal inefficiencies and time-wasters.
• A review of your hosting fees, software tools, and marketing spend to ensure your overhead matches your actual scale and needs.
• A clear look at where your show sits within your specific niche, highlighting untapped content gaps and partnership opportunities.
• A prioritized, step-by-step plan detailing the exact actions needed to optimize your production and increase profitability over the next six months.

Common mistakes to avoid

• Focusing solely on vanity metrics like lifetime downloads rather than evaluating active monthly listeners and retention rates.
• Ignoring the hidden costs of production time and software subscriptions, which often quietly eat away at your actual profit margins.
• Failing to diversify revenue streams, leaving the show entirely dependent on unpredictable, low-yield programmatic ad networks.
• Overlooking the user experience of your show notes, website, and call-to-actions, which stalls listener-to-buyer conversions.

Frequently asked questions