Postgraduate Research Participant Recruitment Flyer

What a good one includes

• An attention-grabbing headline written in plain language that speaks directly to the participant's lived experience rather than academic jargon.
• A highly visible, bulleted checklist of inclusion and exclusion criteria so readers can instantly self-assess their suitability.
• A transparent breakdown of the time commitment, study location, and exactly what tasks the participant will be asked to perform.
• A clear statement regarding compensation, travel reimbursement, or entry into a prize draw to ethically incentivize sign-ups.
• Official university branding, the primary researcher's name, and the institutional ethics approval number to build trust and legitimacy.
• A single, frictionless call to action, including a clickable link, a clean QR code placeholder, and a dedicated contact email.

Common mistakes to avoid

• Using overly dense, academic language in the headline and body text that alienates lay audiences and obscures the study's relevance.
• Burying the eligibility requirements or time commitment in small print, leading to high drop-out rates during the screening process.
• Forgetting to leave a dedicated, uncluttered space for an ethics board approval stamp, which can delay institutional sign-off.
• Overcomplicating the sign-up process by forcing potential participants to write a long email instead of scanning a QR code to a simple intake form.

Frequently asked questions