Property Descriptions for Land Listings

What a good one includes

• A captivating opening headline that highlights the property's primary selling point, such as "Unrestricted Mountain Views" or "Developer-Ready Corner Lot."
• Vivid sensory details of the terrain, including vegetation, water features, soil types, and elevation changes.
• Clear information regarding zoning restrictions, permitted uses, and whether the parcel is suitable for mobile homes, livestock, or agricultural use.
• Specific details on road access, easement status, and the availability or proximity of electricity, water, sewer, or high-speed internet.
• Precise driving distances to nearby towns, major highways, national parks, or popular recreational water bodies.
• A clear, urgent call to action directing buyers on how to schedule a walk-through or submit an offer.

Common mistakes to avoid

• Writing in ALL CAPS or using excessive exclamation points, which looks highly unprofessional and triggers spam filters on major listing sites.
• Failing to mention utility access, leaving buyers to assume the property is completely off-grid and expensive to develop.
• Relying solely on dry, technical GIS coordinates without explaining the actual physical beauty or potential layout of the land.
• Omitting zoning constraints, which leads to wasted time with buyers looking to build structures the county does not allow.

Frequently asked questions