Trustur AI
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Trustur AI
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Done for you in 10 minutes.
A polished B2B proposal designed to pitch your brand, products, or services directly to convenience stores and retail buyers.
10 minutes · Get one month for $19.99 · Already have an account? Sign in ›
Landing your product on retail shelves or securing a spot in a major convenience store chain requires more than just a great product; it takes a highly persuasive, business-focused pitch. A retail partnership and product placement proposal is the formal document you present to retail buyers to prove your product will sell, fit their inventory model, and yield high margins. You need this proposal when transitioning from direct-to-consumer sales to wholesale distribution, or when pitching new product lines to regional and national category managers. A standout proposal speaks the buyer's language, focusing heavily on sell-through rates, margin calculations, and logistical readiness rather than just brand aesthetics. It bridges the gap between your brand's story and the retailer's bottom line, demonstrating that you understand their customer base and can reliably support their supply chain. By presenting a polished, data-driven case, you transform a risky inventory bet into an easy, profitable decision for the merchant.
Convenience stores typically look for gross margins between 35% and 50%, while larger grocery and big-box retailers target 30% to 40%. Your proposal must clearly outline how your wholesale pricing structure allows them to hit these targets while maintaining a competitive retail price.
Many major retail chains require slotting fees to secure shelf space, especially for premium eye-level placement or new brands. You should indicate in your proposal whether you have budget allocated for slotting fees or if you are offering introductory discounts and free fill cases to offset these initial costs.
You must specify your shipping terms, stating whether you ship Free on Board from your warehouse or delivered directly to their distribution center. Clearly state your minimum order quantities, average lead times, and whether your business is set up to receive Electronic Data Interchange purchase orders.
A sell-through plan outlines how you intend to help the retailer sell your products to the end consumer once they are on the shelves. Retailers do not want inventory sitting dead, so your proposal must show active marketing support, such as social media geofencing, in-store signage, or temporary price reductions.
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