Trustur AI
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Trustur AI
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Done for you in 5 minutes.
A tailored pricing structure and client-facing rate sheet designed to keep your private security agency profitable and competitive in your local market.
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Launching or growing a private security agency is one of the most rewarding steps you can take in your security career, but profitability hinges entirely on how you structure your numbers. This customized Security Services Pricing Guide and Rate Sheet acts as your financial backbone, transforming your operational expertise into a sustainable business model. You need this tool when bidding on new contracts, pitching to commercial clients, or adjusting your rates to absorb rising insurance and labor costs. A great rate sheet does more than just list numbers; it clearly communicates your agency’s value, accounts for different officer tiers, and bakes in your overhead margins so you never bid yourself into a loss. By presenting polished, transparent pricing, you show prospective clients that your agency is run by disciplined professionals who value quality, allowing you to secure lucrative contracts while paying your guards competitive wages that keep them loyal to your team.
A healthy markup for private security agencies typically ranges between 35% and 60% above the guard's hourly wage. This percentage covers your overhead costs, including insurance, payroll taxes, licensing, and recruitment, while securing a sustainable net profit margin of 10% to 15%.
Hourly rates are the industry standard for standing guard shifts and patrol routes because they protect your business from scope creep and unexpected overtime. Flat rates should be reserved exclusively for short-term events, consulting projects, or highly standardized executive transport packages where the timeline is strictly controlled.
Armed security services should be priced at least 30% to 50% higher than unarmed services. This premium accounts for the higher liability insurance premiums, specialized licensing requirements, ongoing firearms training, and the elevated risk associated with armed details.
A minimum billable shift length is a policy requiring clients to pay for a minimum number of hours, usually four hours, regardless of how quickly the work is completed. This policy is essential because it ensures you can attract reliable guards who refuse to travel for short, low-paying shifts.
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