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A comprehensive, structured pricing sheet and estimating guide customized for your home service business. Walk away with clear hourly rates, flat-fee pricing for common jobs, and profit markup strategies.
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Running a renovation or maintenance business is demanding, and nothing drains your energy faster than underestimating a job or realizing you worked for free after paying for materials. This Service Pricing Guide is your ultimate toolkit to stop guessing and start earning what you are actually worth. Whether you are transitioning from a side hustle to a full-time business, hiring your first subcontractor, or tired of losing money on scope creep, you need a structured pricing framework. A great pricing guide does not just list numbers; it accounts for your real-world overhead, local market rates, material markup, and a healthy profit margin that allows your business to grow. By establishing clear hourly rates alongside standardized flat-fee pricing for your most common jobs, you build trust with clients and speed up your estimate turnaround time. This guide helps you confidently present your value, protect your margins, and ensure every project you take on is a profitable one.
Use flat-rate pricing for highly repeatable maintenance tasks, as it rewards your speed and efficiency with higher profit margins. Save hourly rates for complex, unpredictable renovation jobs where the full scope of work cannot be determined until you open up the walls.
A standard material markup ranges from 15% to 30%, depending on the complexity of sourcing and delivering the items. This markup compensates you for the unpaid time spent ordering, transporting, and managing the materials, while covering the risk of handling warranties.
You can either build a standard dispatch or service fee into every visit to cover fuel and vehicle wear, or integrate your travel time directly into your burdened hourly labor rate. For jobs outside your standard service radius, always charge a dedicated mileage fee.
A burdened labor rate is the actual hourly cost of keeping a worker on-site, including their base wage, payroll taxes, worker's comp, benefits, and insurance. Failing to use your fully burdened rate when estimating means you are paying for employee overhead out of your business's net profit.
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