Show Introduction and Guest Pitch Letter

What a good one includes

• A hook that connects the recipient's specific work or expertise directly to your show's core theme.
• A clear, one-sentence description of your show's premise and target audience.
• Social proof or key metrics, such as download milestones, notable past guests, or high engagement rates.
• A personalized explanation of why their unique voice or perspective is a perfect fit for an upcoming episode.
• A low-friction, specific call to action, such as a brief 15-minute introductory call or a direct scheduling link.
• Essential logistical details, including the expected interview format, time commitment, and recording platform.

Common mistakes to avoid

• Making the pitch entirely about your show instead of focusing on what value the guest or partner receives by participating.
• Writing an overly long, text-heavy email that fails to get straight to the point within the first two paragraphs.
• Forgetting to personalize the message, which makes it read like a cold, copy-pasted mass email template.
• Omitting a clear call to action, leaving the recipient unsure of the next steps they need to take.

Frequently asked questions