Web and Digital Project Feasibility Study

What a good one includes

• A detailed analysis of the proposed tech stack, including compatibility with legacy systems and third-party API dependencies.
• An honest assessment of the engineering, design, and QA roles required to execute the build versus your current in-house capacity.
• A structured breakdown of potential technical, security, and compliance risks paired with actionable contingency plans.
• A realistic breakdown of development, licensing, hosting, and ongoing maintenance costs compared to the project's expected business value.
• A realistic schedule outlining key development milestones, dependencies, and potential bottlenecks that could delay launch.
• A definitive closing assessment with objective criteria detailing whether to proceed, pivot, or shelve the digital project.

Common mistakes to avoid

• Basing viability assessments on flawless development cycles and clean API documentation while ignoring inevitable real-world integration delays.
• Failing to evaluate scalability, security protocols, and compliance standards early on, resulting in a product that cannot handle live production traffic.
• Drafting the study solely from a sales or product perspective without consulting lead engineers or system architects, leading to unrealistic timelines and technical oversights.
• Failing to establish objective thresholds for what constitutes an unacceptable risk or cost overrun, making the study an expensive formality rather than a decision-making tool.

Frequently asked questions