Wholesale Partner Program Guide & Terms

What a good one includes

• Clearly defined Minimum Order Quantities (MOQs) for both initial opening orders and subsequent reorders to protect your fulfillment margins.
• A transparent wholesale pricing structure, including Suggested Retail Price (SRP) or Minimum Advertised Price (MAP) policies to prevent retail partners from discounting your brand.
• Straightforward ordering instructions and payment terms, specifying accepted payment methods, processing times, and net-term eligibility if applicable.
• Detailed shipping, handling, and delivery policies, including who covers freight costs, shipping carriers used, and lead times for order fulfillment.
• A precise window and procedure for reporting damaged items, order discrepancies, or processing returns and exchanges.
• Guidelines on how retailers can use your brand's photography, logos, and marketing materials to ensure consistent brand representation.

Common mistakes to avoid

• Setting minimum order quantities too low, which eats up profit margins in labor and shipping costs for small-batch orders.
• Failing to include a Minimum Advertised Price (MAP) policy, allowing retailers to undercut your own direct-to-consumer prices and dilute your brand value.
• Being vague about shipping costs and liability, which leads to disputes over who pays for lost, stolen, or damaged transit goods.
• Omitting clear payment terms and late fee policies, leaving your business vulnerable to unpaid invoices and delayed cash flow.

Frequently asked questions