Wholesale Pitch Deck and Script for Artists and Makers

What a good one includes

• A concise, engaging founder biography that highlights your artistic philosophy and the handmade heritage of your products.
• High-quality visual slides showcasing your signature collections alongside clear callouts of your top three best-selling items.
• A transparent breakdown of your order minimums, opening order values, reorder thresholds, and expected fulfillment lead times.
• Clear, side-by-side pricing structures showing both the suggested retail price (MSRP) and the wholesale price to demonstrate healthy profit margins for the buyer.
• Visual proof or descriptions of how your products are packaged, labeled, and ideally displayed on a retail shelf or counter.
• An accompanying spoken script with natural, ice-breaking talking points for in-person pitches and follow-up email templates for virtual outreach.

Common mistakes to avoid

• Focusing too much on your artistic inspiration and creation process while forgetting to mention key business details like profit margins and lead times.
• Leaving out your minimum order quantity (MOQ) or shipping policies, which forces the buyer to do extra administrative work just to understand if you are a viable partner.
• Using cluttered, dark, or low-resolution product photos instead of bright, clean, studio-lit imagery that reflects the premium quality of your handmade goods.
• Sending the exact same generic pitch deck to a high-end contemporary art gallery and a cozy local gift boutique without tailoring your tone or product selection.

Frequently asked questions