Wholesale Price Quotation and Price Sheet

What a good one includes

• Clear contact information, brand assets, and a dedicated wholesale email address to ensure buyers know exactly how to submit their orders.
• Highly visible Minimum Order Quantities (MOQs) for both initial and reorder purchases to set clear buyer expectations from the start.
• A structured, easy-to-read table displaying tiered pricing discounts that clearly incentivize larger volume purchases.
• Detailed product descriptions including SKU numbers, case pack sizes, and individual unit dimensions to help retailers plan their shelf space.
• Transparent shipping terms, estimated transit times, and any freight-free thresholds that can encourage larger order sizes.
• A concise section on payment terms, accepted payment methods, and your return or damaged-goods policy.

Common mistakes to avoid

• Setting unrealistic minimum order quantities that scare away boutique retailers without offering a lower-tier alternative.
• Failing to specify whether the quoted pricing is FOB (free on board) or includes shipping, leading to unexpected costs and abandoned orders at the invoicing stage.
• Omitting SKU numbers or case pack configurations, which forces buyers to do unnecessary math and delays the purchasing process.
• Neglecting to put an expiration date on the price sheet, leaving your business vulnerable to honoring outdated pricing during periods of inflation or supply chain shifts.

Frequently asked questions