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Get a professionally formatted wholesale sales quotation ready to send to your retail or commercial buyers. You walk away with a clear, structured document detailing your bulk pricing tiers, payment terms, shipping conditions, and product lines.
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When you are transitioning from selling direct-to-consumer to partnering with retail stockists or commercial buyers, your pricing conversations need a completely different structure. A wholesale sales quotation is the bridge that turns an initial inquiry into a formal, binding purchase order. You need this document the moment a retail buyer asks for your line sheet or requests pricing for a bulk order. A truly effective quotation does more than list prices; it builds professional trust by laying out your bulk pricing tiers, minimum order quantities, shipping logistics, and payment terms clearly. A great quotation protects your business margins while making it incredibly easy for a retail buyer to say yes, calculate their potential retail markup, and submit their deposit. This document acts as your silent salesman, presenting your brand as an established, operationally mature partner ready to handle commercial-scale distribution.
The wholesale price is the discounted price a manufacturer or distributor charges a business buying in bulk. The retail price is the final price the end consumer pays in a store, typically calculated by doubling the wholesale price to maintain a standard retail margin.
A wholesale quotation should remain valid for 30 to 60 days from the date of issue. This window gives the buyer enough time to secure internal approvals while protecting you from long-term fluctuations in material, manufacturing, and shipping costs.
Shipping costs should be listed as a separate line item or clearly defined using standard Incoterms like FOB or EXW. This ensures the buyer knows exactly whether they are paying for freight, duties, and insurance, or if those logistics are their responsibility to organize.
Standard payment terms for new wholesale buyers require a 50% deposit upfront with the remaining 50% paid before the order ships, or 100% payment upfront prior to production. Offering credit terms like Net 30 or Net 60 should be reserved for established accounts with proven credit histories.
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