Campaign Services Quotation and Scope of Work

What a good one includes

• A clear statement of the campaign's core advocacy goals, target demographics, and intended civic outcomes to align all parties on the campaign's purpose.
• A detailed breakdown of tangible assets, such as social media graphics, ad copies, press releases, or community organizing toolkits, categorized by campaign phase.
• A structured schedule with concrete milestones, showing exactly when community outreach, media buys, and reporting cycles will occur.
• A dedicated section defining the responsibilities of your team versus the client's internal staff to prevent bottlenecks during mobilization.
• An itemized budget reflecting agency fees, third-party platform costs, and ad spend, formatted to match the strict accounting standards of non-profit auditors.
• Measurable performance metrics, like petition signatures, event attendance, or media impressions, along with a schedule for when progress reports will be delivered.
• A straightforward change-order process that outlines how extra requests, like sudden crisis management or additional town halls, will be priced and approved.

Common mistakes to avoid

• Grouping all creative and administrative tasks into a single flat fee, which makes it incredibly difficult for NGO board members or municipal procurement officers to justify the expenditure.
• Failing to define who is responsible for securing government permits, ad account setups, or translation services, leading to costly delays right before launch.
• Setting unrealistic engagement metrics without accounting for the organic limitations of civic and political advocacy algorithms.
• Neglecting to include a formal feedback loop, which allows stakeholders to request endless rounds of revisions under the guise of minor tweaks.

Frequently asked questions